Daniel Llinas — Founder & Managing Partner.

Daniel is a strategy advisor and operator with experience across BCG, Rappi, TikTok/ByteDance, and Mondelēz International. His background spans corporate strategy, M&A, go-to-market, marketing effectiveness, business operations, financial services, and investment research.

He has led regional strategy and operating initiatives across Latin America, supported market launches, built financial and commercial decision models, and advised global teams on complex growth and investment questions.

Daniel brings the breadth of a high-agency generalist and the discipline of a trained strategist: he rapidly identifies the core question, builds the analytical fact base, and remains closely involved through execution.